José Baselga: Cancer’s Fiercest Opponent
"José Baselga: Cancer's Fiercest Opponent" traces the remarkable career of a groundbreaking oncologist who transformed cancer research at AstraZeneca, revealing a life dedicated to scientific innovation and human progress.
We created impactful marketing assets for "José Baselga: Cancer's Fiercest Opponent," including a compelling movie poster and targeted social media content that highlighted the documentary's commemorative narrative.
AstraZeneca celebrated the documentary's release on The Atlantic with an exclusive premiere at their Gaithersburg office, which included the dedication of a new campus building in José Baselga's honor.
