AstraZeneca Foundation
In celebration of the AstraZeneca Foundation's 30 year legacy of advancing health equity, we refreshed their brand identity and design system to amplify their mission of transforming lives in underserved communities.
Working within AstraZeneca's corporate guidelines, we crafted a distinctive identity for the AZ Foundation through strategic use of gradients and typography, ensuring the design system stands out within the ecosystem while maintaining brand cohesion.
As part of the rebrand, we shifted from PDF to video annual reports, creating a more immersive way to share the Foundation's achievements.
We created a comprehensive suite of branded materials—from PowerPoint templates and YouTube graphics to social media templates and icon sets—ensuring consistency at every touchpoint.
