Michelob Ultra | The Ultra Bar
As the beer with the highest quality ingredients, even the leftovers are too valuable to throw away.
Step 1
Brewing beer processes the sugar out, giving us access to protein, fiber and a ton of micronutrients.
step 2
Next, we rescue Michelob ULTRA’s nutritious grain and upcycle it into powergrain flour.
step 3
Last, we combine the powergrain flour with natural flavors to create the ULTRA Bar
RAISE THE BAR
By enlisting influencers who live our brand, we’ll spread the word about the new ULTRA Bar.
We’ll host group workouts, give pre- and post-workout tips that highlight the benefits of the ULTRA Bar, and exemplify how the consumer can live a healthy, social lifestyle while enjoying themselves at the same time.
By teaming up with premium gyms like Equinox, we’ll get our bars into the hands of consumers.
We’ll make working out a bit more rewarding by including a code for free ULTRA inside of the wrapper.
