accord for a healthier world
During the UN General Assembly, we turned Pfizer's Manhattan headquarters windows into massive public billboards, highlighting their commitment to providing not-for-profit medicines in 45 lower-income countries through the Accord for a Healthier World initiative.
Each window pairs authentic portraits of individuals from the 45 participating countries with scenes from their communities, bringing human stories and global scale to the Accord initiative through carefully curated photography.
Complementing the headquarters display, we designed a series of MTA bus shelter posters along 2nd Avenue—strategically positioning our message en route to the UN headquarters.
Eliminating Trachoma Across the Globe
Through their partnership with ITI, Pfizer's Accord for a Healthier World has delivered over one billion doses of medication worldwide in the fight to eliminate trachoma and prevent preventable blindness.
Recently, Viet Nam became the 21st country where Trachoma has been eliminated as a public health problem, as verified by the WHO.