2016 Thinking Creatively Design Conference
Thinking Creatively is an annual two-day design conference hosted by Michael Graves College at Kean University…
…and the perfect opportunity to introduce Mr. BigBottom.
Using a fun and refreshed identity, more social media, and contests, attendance for the main conference increased by 15% and attendance at Let's Charrette increased by 35%.
Website
Social Media
To promote the conference and the new @rbsdkean page, a Hide and Seek Instagram Contest was created. Eight Mr. Bigbottom characters were hidden around the school. Students then had to find all eight characters and post a photo to social media to win a prize. A "life-size" cutout of Mr. Bigbottom was created for students to take photographs with.
